What Are Episode Downloads And Why Do They Matter?
What are podcast downloads?
Every play you’ve received on your podcast for 60 seconds or more. This means if one individual listens to your podcast twice, it will count as two downloads.
To learn more about downloads, downloads over time, and the difference between downloads and unique listeners, check out our article.
What are episode downloads?
Episode downloads is a term used to compare how many downloads each of your episodes has.
Why do episode downloads matter?
Episode-by-episode downloads are a great metric to help you internally benchmark the success of your episodes.
We suggest noting which episode performed the highest when comparing the downloads of each of your episodes. Then, consider various factors that may have contributed to the success of the episode, including:
- The channels and types of content used to promote the episode
- The content's timeliness and relevance
- The guest's influence (how large their platform is, how dedicated their following is, etc;)
- The publishing time
- The episode title
For future episodes, try to exceed your highest-performing episode by emulating the reasons that made it so popular.
To learn more about benchmarking your podcasts’s performance, view our full blog post.
Where can you find episode downloads?
On your CoHost dashboard, we compare your top performing vs. latest episode to make internal benchmarking even easier!
