What Are Downloads Vs. Unique Listeners?
Your podcast downloads are the overall number of plays your podcast has had that are 60 seconds or more. This means that if one individual listens to your podcast twice, it’ll count two downloads.
Your podcast’s unique listeners is the number of individual audience members that are listening to your show. So if a listener has listened to your podcast twice, it would only count it as one unique listener.
Why downloads and unique listeners matter
It’s important to monitor the difference between your downloads and unique listeners. If your downloads are extremely high but your unique downloads are much less, this means that you have listeners that are listening to your episodes multiple times (which is great!) but you may not have as large of an audience as you think.
Overall, your unique listeners give you a much truer picture of your audience size.
Where to find your podcast downloads and unique downloads on CoHost
Your CoHost dashboard gives you a snapshot comparison of downloads and unique listeners as soon as you log in to the platform.
Analytics centre: downloads and unique listeners
For more in depth analysis, navigate to "Analytics" in the left side bar and choose between our downloads and unique listeners pages.