Why You Should Transcribe our Podcast Episodes

At CoHost, transcriptions are a piece of content that we encourage everyone to use. There are a variety of benefits you and your podcast will receive when you decide to transcribe your episodes and we’re going to dive into a few of them:

1. SEO

Transcriptions contribute to improving the SEO of your podcast as well as your podcast’s website/landing page. You’re given the opportunity to have a piece of content with keywords related to your podcast/episode topic. Remember not to keyword stuff, instead, select one or two keywords for your transcription that you’ll use throughout the headers and titles. If it’s the topic of your episode, the keyword will naturally appear within your content since you most likely said it during the podcast.

Also, ensure that you’re using headers throughout the transcription. Separate different sections or conversations with a header, not only makes it more readable for users, Google also enjoys pieces of content that have strategic and relevant headers.

2. Accessibility

Using podcast transcriptions makes your content more accessible to individuals. For those who are hard of hearing, a podcast transcription might be the only way for them to digest and interact with your content.

3. Increased Content

The more content the better. Share your transcriptions on social media, in newsletters, through communities, however, you see fit. They’re an added piece of content to promote to your audience.

4. Variety of Content

And lastly, transcriptions offer a variety in your content and another way for listeners to interact with you. Maybe some of your listeners will use the transcription in tandem with your audio or they’ll rotate between the two. Either way, having multiple pieces of content to provide your listener with is never a bad thing.

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