How to Identify Keywords For Your Podcast

Identifying valuable keywords for your overall show as well as each individual episode is critical for SEO. At the end of the day, keywords are going to be your podcast’s best friend when it comes to searchability. But how do you identify them? Let’s dive into it.

Selecting Your Keywords

When it comes to selecting keywords for each podcast episode, choose one to focus on. You can have others included that relate to it, but selecting a handful to try to rank for isn’t going to help your SEO. 

Here are some selection tips: 

  1. Choose a keyword that is relevant to the content in that episode
  2. Make sure that it has a decent search volume, not too small but also not too large so that you’ll have some trouble ranking for it (i.e. “podcast” would be a keyword that’s most likely too broad for you)
  3. As we stated, only select one seed keyword and then possibly one or two more that are closely related

Keyword Placement

This keyword should be used in numerous places. Use it in your:

  1. Episode title
  2. Throughout your description
  3. In your shownotes 
  4. In your transcription
  5. If you’re having the episode live on your website, add it into the meta titles and descriptions 

With all of this being said, also be cautious not to keyword stuff. This is when you try to use the keyword within every sentence. This will actually hurt your SEO more than help it. 

Keyword Tools

Some tools that you can use to identify keywords are the following: 

  1. Google Ads Keyword Planner 
  2. Wordstream
  3. Moz
  4. SEMRush
  5. Or, just open an incognito window on Google and start typing in the keywords you’re thinking of using to see what comes up/what exists when you search for it. 

We also want to clarify that all of this keyword research is based on your ranking success when an individual is searching for your podcast in a search engine. So if your podcast is about marketing podcasts, you may add “podcast marketing” as a keyword so that when someone searches for “podcast marketing” in Google, your show will (hopefully) come up!  

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