How To Optimize Your Transcription For SEO

When it comes to SEO, even just having a transcription for your podcast is going to help to optimize your show and your website. But there are definitely some tactics you can use to make your transcription even more effective. 

Let’s take a look at 10 ways you can optimize your transcription for SEO: 

1. Keywords 

The first tactic is your keywords, your keywords are your SEO best friend. Identifying the right keywords for your transcription is key(word)... see what we did there? 

Some quick keyword tips: 

  1. Select one seed keyword for your transcription;
  2. You can have a couple of additional keywords that relate back to that seed keyword but this isn’t necessary. For example, “podcast analytics” can be your seed keyword, and then “apple podcast analytics” and “Spotify podcast analytics” can be those accompanying keywords. 
  3. DON’T keyword stuff. Keyword stuffing is when you throw your keyword into every header, paragraph, and sentence of your transcription. Google will see what you’re trying to do there… 
  4. Try to select keywords that have a strong search volume but also not too large of a volume that you’ll struggle to compete within it. For example, a search volume of 20 is too low but a search volume of 50K will be too large. 
  5. Ensure that the keywords you select are actually relevant to the content of your podcast/transcription. 

2. Titles 

Next up, we have titles. Whatever keyword you selected, make sure it’s in the title of your transcription as well as the meta title on your website. This is going to help to boost your visibility for your keyword. 

3. Meta Descriptions 

When uploading the transcription to your website, ensure that you (naturally) add your keywords into the description. We said naturally since if the text is awkward and forced to get the keywords added, this may not perform as well as a description that flows naturally (and is probably more grammatically correct). 

4. Headers 

Ensure that you add headers throughout your transcription, this can be to signal when you change topics or start a different topic in the podcast. And you guessed it, if you’re able to add your keywords into some of your headers (not all of your headers because again, we want to avoid keyword stuffing).

5. URL

Are you realizing how important keywords are yet? Well, your URL is another location where you’ll be using your keywords. When you’re uploading your transcription, ensure that you’re using your keywords in the final URL. 

6. Readability 

You want to make sure that your transcription is easy to read for users. If it’s just one huge block of text, you can imagine why that wouldn’t be too desirable.

Some things you can add to your transcription to make it more readable are: 

  1. Spacing between different speakers/sections
  2. Bolding
  3. Italics 
  4. Headers 

7. Creative Elements 

Add more elements other than just text to your transcription! This can be things like images or even embed podcast players throughout the transcription so readers can find the audio as well. Ensure that if you’re adding images to your transcription to label the ALT tag! Also, be cautious of load times on your page as you add more elements to it. 

8. Promotion 

Promoting your transcription on social media, in newsletters, throughout different communities, etc. is also going to boost your SEO. It’s been shown that sharing your content online does help to boost your SEO since it generates more conversation, sharing, awareness, and backlinks. 

9. Backlinks

As we briefly mentioned above, backlinks are another one of your close friends. If you can get other credible websites to link to your transcription, this is going to signal to Google that your content is credible and will again, boost your search ranking. It’s also going to only increase the amount of traffic going to your transcription which will hopefully convert some readers into listeners. 

10. CTA 

And lastly, add a CTA (call-to-action) in your transcription! This can be to listen to the podcast, check out other transcriptions, sign up for a newsletter, it’s completely up to you! But adding this is going to increase the user experience (UX) of your website and your transcription. 

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