How To Launch Your Show On The Podcast Directories

First things first, you will need the following assets: 

  1. A distribution partner account (example: Simplecast, Podbean, etc)
  2. A Google account specific to the show you’re launching
  3. An Apple, Spotify, and Amazon account linked to the Google account mentioned above
  4. Compelling show description (not more than 5 sentences) 
  5. Show title
  6. Show cover art (3000 x 3000 px) 
  7. Trailer episode (no longer than 6 minutes)
  8. Trailer title and description


Step One: Set Up Distribution Networks

  1. Create a new Google account specific to the podcast. For the phone number, choose yourself or someone who works on the podcast  as it will be much easier to access the 2FA later on. 
  2. Create an Apple ID with your new GMail address. Choose the same phone number that you linked to the Google account so it’s easy to remember. 
  3. Create a Spotify account with your new GMail address. 
  4. Create a new Amazon account with your new GMail address.
  5. Create a new Simplecast (or other) account with your new GMail address. For this you will need your show title, show description, and your show cover art. 


Step Two: Publish Your Trailer

All trailers are a testing ground for distribution and should be considered a soft launch. On average, it takes 48-72 hours for a new show to hit the platforms. 

  1. Use your distribution platform to simply publish your trailer. 


Step Three: Submit Your Show

Major Platforms

Google Podcast

  • Make sure you are logged into your Google account and go to Google Podcast Manager
  • Click “Start Now"
  • Walkthrough the steps prompted 

Apple Podcast

  • Make sure you have your show’s Apple ID handy. 
  • Go to iTunes Connect
  • Enter your Apple ID and Password
  • Navigate to the far right and click “Podcasts”
  • Copy your CoHost RSS feed 
  • Paste your CoHost RSS feed into the box and click “submit” to the right
  • You will receive a confirmation email from Apple that your podcast has been submitted 

Spotify Podcast    

  • Make sure you have your Spotify login handy. 
  • Go to Spotify For Podcasters and click “Get Started”
  • Enter your account username and password 

Amazon Podcast

  • Head over to Amazon Podcasters
  • Go to “Add or Claim Your Podcast”
  • Sign in to your Amazon Account. 
  • Walkthrough the steps prompted

Additional Platforms

Pandora

  • Head to Pandora AMP Playbook
  • Click “Get Started”
  • Sign into your Pandora account. If you do not have one, click “Register for Free”
  • Once you are signed in, walk through the steps prompted 

Stitcher

  • Head over to Stitcher For Podcasters
  • Click “Join Us Today”
  • Walkthrough the steps prompted
  • Stitcher will send you a confirmation email 

iHeartRadio

Audacy (Previously Radio.com)

  • Head over to Audacy
  • Fill out the form provided 

Deezer

  • Head over to Deezer Podcasters
  • Click “Publish My Podcast”
  • Walk through the prompts provided

Overcast

  • If you submit your show on Apple, once approved, it will show up on Overcast automatically

Pocket Casts

  • Head over to this link
  • Copy and paste your CoHost RSS feed 
  • Click “Public” 
  • Press “Submit”

PlayerFM

  • Head over to PlayerFM
  • Sign up for PlayerFM with your show’s email 
  • Once signed up, go to the import feed link
  • Follow the instructions provided 

TuneIn

Gaana

JioSaavn

  • Head over to JioSaavn
  • Click “Get Started”
  • Follow the instructions provided 
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